CID

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CREATIVE • IDEA • DIRECTION

The first stage of any marketing or advertising effort is figuring out what you want to do, how you want to do it and when you need to do it. Using the information gathered from market analysis, focus groups and client meetings, we will work together to arrive at a unique concept that will help you reach your marketing or advertising goals

Branding & Storytelling

Strategic Planning

Campaign Concept Development

Timelines & Deadlines

ACP

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ASSETS • CONTENT • PRODUCTION

Once the creative direction has been defined, we assemble a creative team to give shape to all the elements needed for every part of the project. Skilled professionals will produce engaging materials to draw the attention of your target market

Copywriting

Photography & Illustration

Website Development

Graphic Design & Layout

Video Production & Motion Graphics

TPA

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TESTING • PROOFING • APPROVAL

Before a campaign deployment, everything has to be checked for errors and functionality. Our clients sign off on every word and image chosen, while our technical team ensures everything works the way it should on every platform

Color & Graphics Consistency

Proofreading & Editing

Content Review

EDL

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EXECUTION • DEPLOYMENT • LAUNCH

Whether a direct mail campaign, a website launch or big print run for your collateral materials, at this stage the idea becomes reality and is ready to be showcased, delivered or produced

Email Distribution

Printing / Production

Social Media

Live Site

SEO & PPC

MAE

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MONITORING • ANALYSIS • EVALUATION

The last stage will tell us what we need to know about the effectiveness of our efforts and point us towards a conclusion and a reference for the future

Lead Generation Results

Campaign Response

R.O.I. – Return on Investment